4 ways technology is reshaping the hotel guest experience

4 ways technology is reshaping the hotel guest experience

Technology is advancing at a faster pace than ever before and is changing the way hotels conduct their business. From a guest’s first touchpoint checking in to their post-stay customer service experience, hoteliers are starting to focus on providing an outstanding guest experience by incorporating technology into their facilities. Hotels that are taking advantage of these opportunities are becoming the consumers preferred choice and are forging paths that can lead to positive growth in the industry.  

Voice assistants for hotel guests: 

A recent Google study suggests that by the end of 2021, there will be more than 1.6 billion people who use voice assistants regularly. Hoteliers have the opportunity to seamlessly integrate voice assistants into their existing amenities and services to become guests virtual concierge. 

Smart speakers and voice assistants such as Alexa or Google Home can change the temperature to the guests liking, set their morning alarm and play ocean sounds to help them sleep, arrange cleaning services, offer local recommendations, provide the wi-fi password and arrange a seamless checkout. 

This technology doesn’t just drastically improve the guest’s experience, it can be used to save time, energy and drive revenue. When guests order room service through voice assistants, the technology can be customised to drive higher-margin sales by recommending certain dishes. Additionally, if your guest needs their room cleaned, the voice assistant can act as an augment employee and notify the housecleaning team, saving resources and empowering employees to be more productive. 

Contactless and mobile hotel check-in: 

A contactless check-in process lets guests bypass the front desk and go straight to their rooms, and provides them with a digital room key via an app. This eliminates the need for physical room keys and streamlines the check-in process. In some cases, digital check-ins are also giving guests the option to choose their specific room before arrival, just like selecting a seat on an aeroplane. 

Netflix and streaming for guest entertainment: 

Guests expect wi-fi speeds to be on par with what they are using at home. Slow internet typically will lead to complaints, with a recent Motoral Solutions study revealing that one-third of guests would not return to a hotel that did not provide fast, reliable and accessible internet.

Fast internet also gives guests the ability to cast and stream Netflix or other streaming services easily and gives those who need to work the option to do so via the television. 

Tablet-based control in hotel rooms:

Tablet-based control is also becoming more attractive to guests, replacing the traditional information book. High-speed wi-fi supports this feature and gives guests the power to personalise their experience. In-room tablets allow guests to order room service, give customer feedback, book spa services, extend their stay and provide general information. 

About NetWireless:

As competition within this industry intensifies, differentiating your service offering and delivering a first-class personalised guest experience is paramount. NetWireless has a dedicated team of specialised network consultants who can work with hoteliers to integrate hotel technology trends into their business.