APAC Atmosphere 2017: The Innovation Edge

APAC Atmosphere 2017: The Innovation Edge

This year Aruba’s annual APAC Atmosphere conference held in Macau attracted 1900 data network solutions experts. Centred on the theme, ‘The Innovation Edge: The Power of Mobile, Cloud and IoT’, keynotes, forums and training sessions gave participants an edge in the fast-paced world of enterprise mobility and IoT.


Industry-specific zones allowed attendees to interact with developments in Hospitality, Healthcare, Retail, Education and Smart Cities. As Aruba’s Retail of the Year for Australia and New Zealand (ANZ), we found the chance to extend upon our knowledge invaluable; Understanding how future advancements in mobile engagement, IoT and automation are further redefining retail is inspiring. The technology is available now to create the ultimate shopping experience, combining the joys of online and real-world shopping. Enhanced engagement analytics are providing CMO’s the ability to truly understand their customers’ requirements, desires, spending trends and habits. The retail of the future is very different to what we see now, with the technology already available, retail needs to adopt these advances to be competitive with the next generation of shoppers.


Another highlight for us was meeting Dr Jordan Nguyen, a truly inspirational person who encouraged us to not be limited by our own imagination. Dr Nguyen shared the story of how he and his team of experts developed a headband to enhance the life of Riley, who has Cerebral Palsy. The headband measures the logical activity from Riley’s eyes to enable him to drive and direct a specially adapted car and the ability to control the lights and TV in his own home. An amazing story about how the power of technology can and will enhance the lives of others.


We’re looking forward to implementing what we learned at APAC with our clients, so get in touch today on 1300 324 844 to discuss how to advance your network infrastructure and provide your clients with the ultimate experience.


NetWireless is a multi-disciplinary IT network and management company specialising in Wi-Fi design, deployment, security and managed services. Speak to our technical consultants today (CALL 1300 324 844) to ensure your network infrastructure meets your needs.